# Blog

Source: https://asostudio.app/blog

## Pick something people already want.

- [What iOS App Should I Build? How to Pick One With Demand](https://asostudio.app/blog/what-app-to-build): How to choose an iOS app idea people are already searching for, and how to check a niche has room in it before you write any code.
- [App Store Market Research for Indie Developers | ASO Studio](https://asostudio.app/blog/app-store-market-research): Compare App Store categories, competitors, demand, and estimated market size with ASO Studio for Mac before choosing where to compete.

## Write the product page.

- [How to Make an iOS App Store Listing That Gets Found](https://asostudio.app/blog/app-store-listing): Every field on an iOS App Store product page, what each one does for search and for conversion, and the order to write them in.
- [iOS App Store Title and Subtitle: 30 Characters Each](https://asostudio.app/blog/app-store-title): How to write an iOS app name and subtitle that carry your search terms and still read like English, inside Apple's 30-character limits.
- [iOS App Store Keywords: How to Use All 100 Characters](https://asostudio.app/blog/app-store-keywords): How the 100-character keyword field works for an iOS app, what to put in it, and the four habits that waste a third of it.
- [iOS App Store Screenshots: What the First Two Have to Do](https://asostudio.app/blog/app-store-screenshots): How many screenshots an iOS app needs, what belongs on the first two, and why most of the set is never seen.
- [iOS App Store Description: The First Three Lines Do the Job](https://asostudio.app/blog/app-store-description): How to write an iOS App Store description and promotional text, why the description does not affect search, and what has to happen above the More link.
- [How to Choose an iOS App Store Category](https://asostudio.app/blog/app-store-category): How to pick a primary and secondary category for an iOS app, and why the smaller of two honest options is usually the better one.

## Use the workspace.

- [App Review Mining and Competitor Research | ASO Studio](https://asostudio.app/blog/app-review-mining): Find complaints and feature requests in competitors' App Store reviews. Use ASO Studio for Mac to investigate product opportunities with source evidence.
- [App Store Listing and Release Planning | ASO Studio](https://asostudio.app/blog/app-store-release-planning): Choose a search target, compare App Store metadata drafts, inspect rankings at risk, and follow the result after release with ASO Studio for Mac.
- [Find Trending App Store Searches for Your Niche | ASO Studio](https://asostudio.app/blog/app-store-trending-searches): Find the App Store searches growing around your keywords, scored on demand, live signal and relevance to your app, with ASO Studio for Mac.

## How the numbers work.

- [Why My App Gets No Downloads: 6 Reasons and How to Check](https://asostudio.app/blog/why-my-app-gets-no-downloads): Why your iOS app gets no downloads, answered: find out whether App Store search is holding it back, or whether it is your icon, screenshots and product page. Six real reasons, and how to check yours free.
- [How ASO Tools Estimate Downloads, and Why They Disagree](https://asostudio.app/blog/aso-download-estimates): Apple publishes no download counts for apps you do not own, so every ASO tool's figure is a model. How the estimate is built, why two tools disagree by three times, and how real installs correct it.
- [ASO Tools: What They Measure and How to Pick One](https://asostudio.app/blog/aso-tools): What an ASO tool measures, why every search-volume figure is an estimate, and what to look for before you pay for one. Plus a free App Store score check.
- [Your App Store Data on iPhone: Why Clear Numbers on the Go Matter](https://asostudio.app/blog/app-store-data-on-iphone): Why your App Store numbers belong on your iPhone, in a form you can read at a glance: review status the minute it moves, daily downloads by country, ranks, revenue and today's review times.
- [App Store Market Trends: Why the Direction of a Category Matters](https://asostudio.app/blog/app-store-market-trends): A category's size tells you where the money was; its direction tells you where it is going. Why App Store market trends matter before you build or reposition an app, and the six signals worth watching every day.