# Publish your app with the words people actually search.

Source: https://asostudio.app/publish-your-app

App Store Connect asks for a title, a subtitle and 100 characters of keywords. Before you submit, see how many people search each word, who ranks for it today, and which ones you can win.

## Three things App Store Connect never tells you.

It gives you the boxes to fill in. ASO Studio tells you what to put in them.

### How many people search each word

Every phrase gets a demand score from the App Store's own search data, so your keywords are words real people type.

### Who you are up against

The apps already ranking for each search, how strong they are, and the searches they leave open for you.

### Where you land after launch

Your rank on every keyword from day one, in any storefront, with the history to see what each release changed.

## Every word you could use, scored.

One row per search: how many people type it, how hard it is to rank for, and the apps holding it today.

- Demand and difficulty for every search
- Your rank on each one once you are live
- Estimated downloads a day for the apps ranking there

## Five steps from Xcode to the App Store.

### 1. Join the Apple Developer Program

Enroll at developer.apple.com for $99 a year. Approval usually takes a day or two.

### 2. Pick the words people search

Find the searches you can win before you name the app. The title, subtitle and keyword field are what the App Store matches every search against.

### 3. Create the app in App Store Connect

Add it with its bundle ID, then fill in the title, subtitle, keywords, description, screenshots and privacy details.

### 4. Upload a build

Archive in Xcode and upload it. Send it to testers through TestFlight first if you want outside feedback.

### 5. Submit for review

Pick the build, answer the review questions and submit. Apple reviews most apps within a day or two.

## Common questions

### Do I need my app published first?
No. Add any search term or any existing app and research the words around your idea before you submit. App Store Connect is optional and only adds your own sales once you are live.

### Can I change my keywords after launch?
Yes. The subtitle and keyword field change with each new version you submit. ASO Studio tracks your ranks, so you can see what every change did.

### Does it run on Windows?
ASO Studio is a native Mac app. It runs on macOS 15 and later, and the download is a signed and notarized DMG.

### What does it cost?
$59 a year or $11 a month, for everything: unlimited apps and keywords, every workspace, and every update. Cancel anytime through the Stripe billing portal.

[Read the guide: why an app gets no downloads](https://asostudio.app/blog/why-my-app-gets-no-downloads)