# App Title and Subtitle Character Counter: Free 30-Character Check

Source: https://asostudio.app/tools/title-subtitle

Live character counts for the App Store's two 30-character fields, counted the way Apple counts them. Free, no sign-up.

## What it does

Two fields, 30 characters each, counted live the way App Store Connect counts them.

It runs in the browser. Nothing typed into it is uploaded, so a model cannot run it: the rules it applies are below, and they are the answer to the question the page is for.

## The rules it applies

- The app name and the subtitle each cap at 30 characters in App Store Connect.
- Both fields are indexed for search, and the title is the strongest ranking signal a listing has.
- Characters are counted the way Apple's fields count them, so one emoji is one character however many bytes it takes.
- The subtitle is a second 30-character keyword slot: the words people search that did not fit in the title.
- Nothing typed into the tool leaves the browser.

## Frequently asked questions

### How long can an App Store title and subtitle be?
30 characters each, and both are indexed for search. The app name and the subtitle each cap at 30 characters in App Store Connect. Both are searchable, and the title is the strongest ranking signal your listing has, so every character spent on filler is a keyword you did not rank for.

### Do emoji and symbols count as one character?
This counter counts characters the way Apple's fields do, so a single emoji counts as one character even when it is stored as several bytes.

### What should go in the subtitle?
Words people actually search that did not fit in the title. The subtitle is indexed like the title, so it is a second 30-character keyword slot wearing a marketing hat.