# ASO Studio vs MobileAction

Source: https://asostudio.app/vs/mobileaction

MobileAction sells ASO and Apple Search Ads intelligence to marketing teams, with an ASO Lite plan at $15 a month and its Basic and Pro ASO Intelligence plans at $69 and $239 a month. ASO Studio is $59 a year and built for the person doing the research rather than a marketing department.

## Side by side

|  | ASO Studio | MobileAction |
| --- | --- | --- |
| Entry price | $59/yr | ASO Lite $15/mo, Basic $69/mo, Pro $239/mo |
| Pricing model | One flat plan | Tiered by features, ads sold separately |
| Keywords included | Unlimited | 100, 500 or 1,500 by plan |
| Stores | App Store, Google Play coming soon | App Store and Google Play |
| Apple Search Ads | Optional connection, campaign management | A major part of the product |
| Team seats | One licence, no seats to buy | 1 on Lite and Basic, 3 on Pro |
| AI agent access | Built-in MCP server | MCP server and API, quoted separately |
| Delivery | Native Mac app, plus iPhone and iPad | Web app |
| Free option | Free App Rating checker, no sign-up | 7-day trial on Lite, Basic and Pro |

## What MobileAction does better

- Apple Search Ads intelligence and automation at a depth no indie tool matches.
- Both stores, with a large keyword and competitor database behind them.
- A cheap ASO Lite entry point at $15 a month for developers testing the water.
- Team features, seats and account support for agencies running many clients.

## When to buy MobileAction instead

If Apple Search Ads is a real budget line for you and you want bid automation and competitive ad intelligence around it, MobileAction is built for that and ASO Studio is not. Choose ASO Studio if the organic side is the job, you are Apple only, and you would rather have unlimited keywords for $59 a year than a tier that meters them.

## Why people move to ASO Studio

- **One flat price, nothing metered**: $59 a year covers unlimited apps and keywords, with no per-keyword tier and no seats.
- **It runs on your Mac**: A native macOS app, so your research lives on your machine and any keys stay in the Keychain.
- **On your iPhone and iPad too**: ASO Studio Connect Pro comes with it: App Review status, pushes, your numbers and your ranks, native on iPhone and iPad.
- **Nothing to set up**: Works out of the box on public App Store data. No API keys, no developer account required.
- **Built for AI agents**: One address connects Claude, Claude Code or anything that speaks MCP to your keywords, rankings and market.
- **Our own models, grounded in App Store data**: Demand, competition and market size are modeled from search results, autocomplete, ratings, reviews and pricing.
- **Support from the person who builds it**: One developer writes the app and answers the email. No ticket tiers, no queue.

## Frequently asked questions

### How much does MobileAction cost?
MobileAction's ASO Lite plan is $15 a month, or $12.50 a month billed annually. Its ASO Intelligence Basic plan is $69 a month and Pro is $239 a month, or $59 and $199 billed yearly, with Enterprise quoted on request. Apple Search Ads products are priced separately.

### Does ASO Studio manage Apple Search Ads campaigns?
Yes. You can connect an Apple Search Ads account to manage campaigns from the app and to calibrate the keyword estimates with your own exact observations. It is optional and everything else works without it. MobileAction goes considerably deeper on the ads side.

### Which is better value for a solo developer?
ASO Studio at $59 a year, if you are Apple only and want organic keyword research. MobileAction's ASO Lite is $150 a year billed yearly, or $15 a month, and covers both stores, so it is the better pick if Android matters to you.

Prices verified October 4, 2026, from https://www.mobileaction.co/pricing/.