# ASO Studio vs SplitMetrics Optimize

Source: https://asostudio.app/vs/splitmetrics

SplitMetrics Optimize is a product page experimentation platform: you run real A/B tests on icons, screenshots and copy, and it measures which version converts. It is sold on a custom plan with no published price and no free tier. ASO Studio is $59 a year and does not run experiments at all. These two are solving different halves of the same problem.

## Side by side

|  | ASO Studio | SplitMetrics Optimize |
| --- | --- | --- |
| Entry price | $59/yr | Not published, contact sales |
| Pricing model | One flat plan | Custom plan |
| Product page A/B testing | Not offered | The core of the product |
| Keyword research | Unlimited keywords and apps | Alongside the testing platform |
| Stores | App Store only | App Store and Google Play |
| AI agent access | Built-in MCP server | Not advertised |
| Delivery | Native Mac app | Web app |
| Free option | Free App Rating checker, no sign-up | No free plan |

## What SplitMetrics Optimize does better

- Real A/B testing of store listing creative, measured on live traffic. That is a capability, not a feature, and ASO Studio has nothing like it.
- The infrastructure and traffic volume to make an experiment reach significance, which is the hard part of testing.
- Google Play alongside the App Store.
- A team platform with the support and onboarding an enterprise contract carries.

## When to buy SplitMetrics Optimize instead

If you want to know whether a new icon converts better, buy SplitMetrics. Nothing in ASO Studio answers that question, and guessing at creative is how a lot of good apps lose installs they already earned. ASO Studio is the better buy when the question is which searches to compete for and what the metadata should say, at a price you can see, without a sales call or the traffic volume an experiment needs.

## Why people move to ASO Studio

- **One flat price, nothing metered**: $59 a year covers unlimited apps and keywords, with no per-keyword tier and no seats.
- **It runs on your Mac**: A native macOS app, so your research lives on your machine and any keys stay in the Keychain.
- **Nothing to set up**: Works out of the box on public App Store data. No API keys, no developer account required.
- **Built for AI agents**: One address connects Claude, Claude Code or anything that speaks MCP to your keywords, rankings and market.
- **Our own models, grounded in App Store data**: Demand, competition and market size are modeled from search results, autocomplete, ratings, reviews and pricing.
- **Support from the person who builds it**: One developer writes the app and answers the email. No ticket tiers, no queue.

## Frequently asked questions

### How much is SplitMetrics Optimize?
It does not publish a price; plans are custom and quoted by their sales team. ASO Studio is $59 a year on the pricing page.

### Can ASO Studio A/B test my App Store screenshots?
No. ASO Studio researches search terms, competitors and markets, and plans the metadata you ship. Running a controlled creative experiment on live traffic is what SplitMetrics Optimize is for.

### Do I need both?
Some teams do, and they answer different questions. Keyword research decides which searches you appear in; product page testing decides how many of those people install. If you have to pick one first, the searches come first, because a converting page nobody sees converts nobody.

Prices verified August 21, 2026, from https://splitmetrics.com/optimize/pricing/.