ASO StudioStop paying for what you already rank for
Paid and organic App Store search run on the same terms, so ASO Studio reads them together. Connect your Apple Search Ads account and thirty days of spend are scored against the keywords you already track, then the campaign changes that follow are made in the same window.
The report on the left is the half a standalone ads tool cannot do, because it needs your organic ranks to know that $128 bought a term you were already winning. The card on the right is every change, priced before it is sent.
Both halves of the tab
What it does.
Search Terms
The last thirty days of your campaigns, read against the organic research in the same window.
- Spend on terms you already win organically, which is the money most worth stopping
- Budget that bought impressions and no installs, named term by term
- High-opportunity keywords from your research that no campaign is bidding on yet
Campaigns
The same account from the other side: create, bid, budget, pause and exclude.
- Campaigns, ad groups, keywords and negative keywords, created and edited in the app
- Bids and daily budgets, with the monthly ceiling spelled out before you send
- Push a term straight from your keyword research into an ad group
Apple's own search popularity
Connect an account and Apple hands over its 1 to 100 search popularity for any term. It is the one demand figure in ASO Studio that is measured rather than estimated, it costs nothing to read, and it calibrates the estimates on every other screen.
Nothing spends money without a preview
Every change is built, described and priced before it is sent. The preview names each edit on its own line and says whether the change can increase what a day costs, cannot increase it, or does not touch spend at all. Deleting anything and spending anything are confirmed every time, even when an AI agent is the one asking.
Optional, and free. You connect your own Apple Search Ads account through Apple's OAuth, the credentials stay in your Mac's Keychain, and everything else in ASO Studio works without it.
Apple Search Ads
Common questions.
Does connecting Apple Search Ads cost anything?
No. The connection is free and it is the only unestimated demand number in the product.
Connecting is free and included in the $59.99 a year. It is worth doing even if you never run a campaign, because a connected account can read Apple's own 1 to 100 search popularity for any term. Every other popularity figure in ASO Studio is inferred from public signals. That one comes from Apple.
What do you do with my Apple Ads credentials?
You connect through Apple's own OAuth, so there is no password to hand over. The credentials are stored in your Mac's Keychain and the calls are made from your machine. Nothing about your account reaches our servers.
Can it spend money without me seeing it first?
No. Every change is built, listed edit by edit, and labelled with what it does to spend before anything is sent: it can increase what a day costs, it cannot increase it, or it does not touch spend. New campaigns state the monthly ceiling, not only the daily figure you typed. Deletions and anything that spends money are confirmed every time, including when an AI agent is the one asking.
Is this a replacement for a dedicated Apple Search Ads tool?
For most indie developers, yes. If Apple Search Ads is a large budget line and you want bid automation and competitive ad intelligence around it, MobileAction is built for that and goes considerably deeper. What ASO Studio does that a standalone ads tool cannot is read your paid spend against your organic ranks, because it already has both.