Looking for an Appfigures alternative?
ASO Studio is an Appfigures alternative for App Store keyword work at $59.99 a year. Appfigures starts at $9.99 a month for analytics, but its real keyword tooling sits on the Optimize plan at $149.99 a month. Appfigures also connects to your own store accounts to report your actual downloads and revenue, which ASO Studio deliberately does not do.
| Feature | ASO Studio | Appfigures |
|---|---|---|
| Entry price | $59.99/yr | $9.99/mo Connect, $149.99/mo Optimize |
| Keyword tooling | In the one plan | Optimize and above |
| Keywords included | Unlimited | 25 to 2,500 by plan |
| Your own sales data | Not read | Yes, via your store accounts |
| Stores | App Store only | App Store and Google Play |
| Competitor estimates | Modeled, labeled as estimates | Modeled App Intelligence |
| AI agent access | Built-in MCP server | API on higher tiers |
| Delivery | Native Mac app, data stays local | Web app |
| Free option | Free App Rating checker, no sign-up | No free plan |
Give them their due
What Appfigures does well.
- Your own numbers: it connects to App Store Connect and Google Play and reports your real downloads, revenue and subscription metrics.
- A genuinely cheap entry point at $9.99 a month if analytics is what you want.
- Long-running market intelligence with a large historical estimate set behind it.
- Both stores in one account, with review management included on every plan.
Straight answer
When Appfigures is the better choice.
If what you actually want is a dashboard of your own downloads, revenue and subscriptions across both stores, buy Appfigures. ASO Studio does not read your sales data at all and is not trying to. Choose ASO Studio when the job is finding and winning App Store search terms, and $149.99 a month for the plan that unlocks keyword tools is more than the problem is worth.
The other side of it
Why people pick ASO Studio.
- 01
One flat price, nothing metered
$59.99 a year covers unlimited apps and unlimited keywords. No per-keyword tier, no per-app tier, no seats. The bill does not move when your research does.
- 02
It runs on your Mac
A native macOS app, not a web dashboard. Tracked apps, keywords, notes and history stay on your machine, and any keys you add live in the Keychain.
- 03
Nothing to set up
It works out of the box on public App Store data. No API keys, no developer account, no App Store Connect credentials. Apple Search Ads is an optional connection that calibrates the estimates.
- 04
Built for AI agents
A built-in MCP server lets Claude Code, Codex or Cursor read your keywords and their live metrics and add new ones, over a socket on your own Mac that only your account can read.
- 05
Estimates labeled as estimates
Apple publishes no search volume and no download figures. Every modeled number in the app says so, which is the difference between a useful index and a number you will quote and regret.
- 06
Support from the person who builds it
One developer writes the app and answers the email. No ticket tiers, no queue.
Appfigures questions
What people ask.
Does ASO Studio show my own downloads and revenue?
No. It reads public App Store data only and never asks for your App Store Connect credentials. The download and revenue figures it shows are modeled estimates for other people's apps, used for market sizing. Appfigures is the tool for reporting your own real numbers.
Is Appfigures cheaper than ASO Studio?
Its entry Connect plan is $9.99 a month, which is analytics only. The Optimize plan that includes real keyword research is $149.99 a month, or $119.99 billed annually. ASO Studio is $59.99 a year with no keyword cap.
Can I use both?
Plenty of developers do. Appfigures for what your app earned, ASO Studio for what to rank for next. They read different data and neither replaces the other.