ASO StudioBlog
Reading for App Store growth.
What to build, how to write the listing, how to research the market, and how the numbers behind all of it are made. Every guide is short on purpose and ends with the one thing to go and check.
Before you build
Pick something people already want.
What iOS App Should I Build? How to Pick One With Demand
How to choose an iOS app idea people are already searching for, and how to check a niche has room in it before you write any code.
ReadApp Store Market Research for Indie Developers | ASO Studio
Compare App Store categories, competitors, demand, and estimated market size with ASO Studio for Mac before choosing where to compete.
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Your listing
Write the product page.
How to Make an iOS App Store Listing That Gets Found
Every field on an iOS App Store product page, what each one does for search and for conversion, and the order to write them in.
ReadiOS App Store Title and Subtitle: 30 Characters Each
How to write an iOS app name and subtitle that carry your search terms and still read like English, inside Apple's 30-character limits.
ReadiOS App Store Keywords: How to Use All 100 Characters
How the 100-character keyword field works for an iOS app, what to put in it, and the four habits that waste a third of it.
ReadiOS App Store Screenshots: What the First Two Have to Do
How many screenshots an iOS app needs, what belongs on the first two, and why most of the set is never seen.
ReadiOS App Store Description: The First Three Lines Do the Job
How to write an iOS App Store description and promotional text, why the description does not affect search, and what has to happen above the More link.
ReadHow to Choose an iOS App Store Category
How to pick a primary and secondary category for an iOS app, and why the smaller of two honest options is usually the better one.
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Research workflows
Use the workspace.
App Review Mining and Competitor Research | ASO Studio
Find complaints and feature requests in competitors' App Store reviews. Use ASO Studio for Mac to investigate product opportunities with source evidence.
ReadApp Store Listing and Release Planning | ASO Studio
Choose a search target, compare App Store metadata drafts, inspect rankings at risk, and follow the result after release with ASO Studio for Mac.
ReadFind Trending App Store Searches for Your Niche | ASO Studio
Find the App Store searches growing around your keywords, scored on demand, live signal and relevance to your app, with ASO Studio for Mac.
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Explainers
How the numbers work.
Why My App Gets No Downloads: 6 Reasons and How to Check
Why your iOS app gets no downloads, answered: find out whether App Store search is holding it back, or whether it is your icon, screenshots and product page. Six real reasons, and how to check yours free.
ReadHow ASO Tools Estimate Downloads, and Why They Disagree
Apple publishes no download counts for apps you do not own, so every ASO tool's figure is a model. How the estimate is built, why two tools disagree by three times, and how real installs correct it.
ReadASO Tools: What They Measure and How to Pick One
What an ASO tool measures, why every search-volume figure is an estimate, and what to look for before you pay for one. Plus a free App Store score check.
ReadYour App Store Data on iPhone: Why Clear Numbers on the Go Matter
Why your App Store numbers belong on your iPhone, in a form you can read at a glance: review status the minute it moves, daily downloads by country, ranks, revenue and today's review times.
ReadApp Store Market Trends: Why the Direction of a Category Matters
A category's size tells you where the money was; its direction tells you where it is going. Why App Store market trends matter before you build or reposition an app, and the six signals worth watching every day.
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