Looking for a MobileAction alternative?
MobileAction sells ASO and Apple Search Ads intelligence to marketing teams, with an ASO Lite plan at $15 a month and its Basic and Pro ASO Intelligence plans at $69 and $239 a month. ASO Studio is $59.99 a year, Apple only, and built for one developer rather than a team.
| Feature | ASO Studio | MobileAction |
|---|---|---|
| Entry price | $59.99/yr | ASO Lite $15/mo, Basic $69/mo, Pro $239/mo |
| Pricing model | One flat plan | Tiered by features, ads sold separately |
| Keywords included | Unlimited | By plan |
| Stores | App Store only | App Store and Google Play |
| Apple Search Ads | Optional connection, campaign management | A major part of the product |
| Team seats | Single user | Team plans |
| AI agent access | Built-in MCP server | API on higher tiers |
| Delivery | Native Mac app, data stays local | Web app |
| Free option | Free App Rating checker, no sign-up | 7-day trial on Basic and Pro |
Give them their due
What MobileAction does well.
- Apple Search Ads intelligence and automation at a depth no indie tool matches.
- Both stores, with a large keyword and competitor database behind them.
- A cheap ASO Lite entry point at $15 a month for developers testing the water.
- Team features, seats and account support for agencies running many clients.
Straight answer
When MobileAction is the better choice.
If Apple Search Ads is a real budget line for you and you want bid automation and competitive ad intelligence around it, MobileAction is built for that and ASO Studio is not. Choose ASO Studio if the organic side is the job, you are Apple only, and you would rather have unlimited keywords for $59.99 a year than a tier that meters them.
The other side of it
Why people pick ASO Studio.
- 01
One flat price, nothing metered
$59.99 a year covers unlimited apps and unlimited keywords. No per-keyword tier, no per-app tier, no seats. The bill does not move when your research does.
- 02
It runs on your Mac
A native macOS app, not a web dashboard. Tracked apps, keywords, notes and history stay on your machine, and any keys you add live in the Keychain.
- 03
Nothing to set up
It works out of the box on public App Store data. No API keys, no developer account, no App Store Connect credentials. Apple Search Ads is an optional connection that calibrates the estimates.
- 04
Built for AI agents
A built-in MCP server lets Claude Code, Codex or Cursor read your keywords and their live metrics and add new ones, over a socket on your own Mac that only your account can read.
- 05
Estimates labeled as estimates
Apple publishes no search volume and no download figures. Every modeled number in the app says so, which is the difference between a useful index and a number you will quote and regret.
- 06
Support from the person who builds it
One developer writes the app and answers the email. No ticket tiers, no queue.
MobileAction questions
What people ask.
How much does MobileAction cost?
MobileAction's ASO Lite plan is $15 a month, or $12.50 a month billed annually. Its ASO Intelligence Basic plan is $69 a month and Pro is $239 a month, with Enterprise quoted on request. Apple Search Ads products are priced separately.
Does ASO Studio manage Apple Search Ads campaigns?
Yes. You can connect an Apple Search Ads account to manage campaigns from the app and to calibrate the keyword estimates with your own exact observations. It is optional and everything else works without it. MobileAction goes considerably deeper on the ads side.
Which is better value for a solo developer?
ASO Studio at $59.99 a year, if you are Apple only and want organic keyword research. MobileAction's ASO Lite at $15 a month is $180 a year and covers both stores, so it is the better pick if Android matters to you.