Looking for a SplitMetrics Optimize alternative?
SplitMetrics Optimize is a product page experimentation platform: you run real A/B tests on icons, screenshots and copy, and it measures which version converts. It is sold on a custom plan with no published price and no free tier. ASO Studio is $59 a year and does not run experiments at all. These two are solving different halves of the same problem.
| Feature | ASO Studio | SplitMetrics Optimize |
|---|---|---|
| Entry price | $59/yr | Not published, contact sales |
| Pricing model | One flat plan | Custom plan |
| Product page A/B testing | Not offered | The core of the product |
| Keyword research | Unlimited keywords and apps | Alongside the testing platform |
| Stores | App Store only | App Store and Google Play |
| AI agent access | Built-in MCP server | Not advertised |
| Delivery | Native Mac app | Web app |
| Free option | Free App Rating checker, no sign-up | No free plan |
Give them their due
What SplitMetrics Optimize does well.
- Real A/B testing of store listing creative, measured on live traffic. That is a capability, not a feature, and ASO Studio has nothing like it.
- The infrastructure and traffic volume to make an experiment reach significance, which is the hard part of testing.
- Google Play alongside the App Store.
- A team platform with the support and onboarding an enterprise contract carries.
Straight answer
When SplitMetrics Optimize is the better choice.
If you want to know whether a new icon converts better, buy SplitMetrics. Nothing in ASO Studio answers that question, and guessing at creative is how a lot of good apps lose installs they already earned. ASO Studio is the better buy when the question is which searches to compete for and what the metadata should say, at a price you can see, without a sales call or the traffic volume an experiment needs.
The other side of it
Why people pick ASO Studio.
- 01
One flat price, nothing metered
$59 a year covers unlimited apps and unlimited keywords. No per-keyword tier, no per-app tier, no seats. The bill does not move when your research does.
- 02
It runs on your Mac
A native macOS app, not a web dashboard. Your research lives on your machine and is yours to keep, and any keys you add live in the Keychain.
- 03
Nothing to set up
It works out of the box on public App Store data. No API keys, no developer account, no App Store Connect credentials. Optional connections add Apple Search Ads campaign management and access to your own App Store Connect data and metadata updates.
- 04
Built for AI agents
One address connects Claude on the web, Claude Code, or anything that speaks MCP, and it can read your keywords, rankings and market, research live App Store data and make changes. The work runs in ASO Studio on your Mac, and data returned through the connection is shared with the assistant you chose.
- 05
Our own models, grounded in App Store data
ASO Studio uses its own algorithms to model keyword demand, competition, and market size from public App Store signals. The models draw on search results, autocomplete, ratings, review activity, and pricing to help you compare opportunities. Sample coverage and confidence help you judge the evidence behind a result. Estimates remain distinct from figures reported for your own app in App Store Connect.
- 06
Support from the person who builds it
One developer writes the app and answers the email. No ticket tiers, no queue.
SplitMetrics Optimize questions
What people ask.
How much is SplitMetrics Optimize?
It does not publish a price; plans are custom and quoted by their sales team. ASO Studio is $59 a year on the pricing page.
Can ASO Studio A/B test my App Store screenshots?
No. ASO Studio researches search terms, competitors and markets, and plans the metadata you ship. Running a controlled creative experiment on live traffic is what SplitMetrics Optimize is for.
Do I need both?
Some teams do, and they answer different questions. Keyword research decides which searches you appear in; product page testing decides how many of those people install. If you have to pick one first, the searches come first, because a converting page nobody sees converts nobody.
Still deciding
Not sure SplitMetrics Optimize is even the right shortlist?
The picks page gives one straight answer, the situations that override it, and the published price for every tool on it. Or put SplitMetrics Optimize against any other tool directly.