ASO Studio
Appfigures vs ASO.dev
Both figures below were read from each vendor’s own pricing page, August 21, 2026 for Appfigures and August 21, 2026 for ASO.dev. We sell an App Store tool of our own and it is not in this table.
| Feature | Appfigures | ASO.dev |
|---|---|---|
| Entry price | $9.99 a month on Connect, keyword tools from $149.99 | $15 a month on Console, up to $149 |
| Pricing model | Tiered by keywords and intelligence access | Four tiers by apps and features |
| Stores | App Store and Google Play | App Store and Google Play |
| Free option | No free plan | Not listed |
| API and agent access | API on higher tiers | Public API, App Store Connect and Google Play automation |
| Delivery | Web app | Web and native |
The short version
What the choice actually turns on.
Only the rows where these two genuinely differ. Everything they answer the same way is left out, because it cannot decide anything.
- 01
Where it runs. Appfigures: web. ASO.dev: web and mac.
- 02
Price. Appfigures starts at $9.99 a month on Connect, keyword tools from $149.99; ASO.dev at $15 a month on Console, up to $149.
- 03
Who each is built for. Appfigures sits in the mid-market tier and ASO.dev in the indie tier, which usually matters more than any single feature.
In its favour
What Appfigures does well.
- Your own numbers: it connects to App Store Connect and Google Play and reports your real downloads, revenue and subscription metrics.
- A genuinely cheap entry point at $9.99 a month if analytics is what you want.
- Long-running market intelligence with a large historical estimate set behind it.
- Both stores in one account, with review management included on every plan.
In its favour
What ASO.dev does well.
- The whole release chore in one place: metadata, screenshots in bulk, pricing and subscriptions, on both stores.
- Bulk AI review replies with translation, which is a real and thankless time sink handled properly.
- Custom Product Pages for testing store pages against each other, on the Pro tier.
- A public API alongside App Store Connect and Google Play automation, so it fits into a release pipeline rather than sitting beside one.
- Apple Ads intelligence with competitor creatives and share of voice by keyword, on the Marketing tier.
- A $15-a-month entry point if metadata management is all you want from it.
Ours, for the record
There is a third option.
Both cover Google Play, which ASO Studio does not. If your app is iOS only, $59/yr a year covers unlimited apps and keywords on a native Mac app, and you can score your listing free first.
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