ASO Studio
Appfigures vs GrowASO
Both figures below were read from each vendor’s own pricing page, August 21, 2026 for Appfigures and August 21, 2026 for GrowASO. We sell an App Store tool of our own and it is not in this table.
| Feature | Appfigures | GrowASO |
|---|---|---|
| Entry price | $9.99 a month on Connect, keyword tools from $149.99 | $149 a year on Premium, Professional $199 |
| Pricing model | Tiered by keywords and intelligence access | Two annual tiers |
| Stores | App Store and Google Play | App Store and Google Play |
| Free option | No free plan | Free trial, no card |
| API and agent access | API on higher tiers | Not advertised |
| Delivery | Web app | Web app |
The short version
What the choice actually turns on.
Only the rows where these two genuinely differ. Everything they answer the same way is left out, because it cannot decide anything.
- 01
Trying it. Appfigures: none. GrowASO: trial. A permanent free plan and a trial that expires are not the same offer.
- 02
Scripting and AI access. Appfigures: api. GrowASO: none.
- 03
Price. Appfigures starts at $9.99 a month on Connect, keyword tools from $149.99; GrowASO at $149 a year on Premium, Professional $199.
- 04
Who each is built for. Appfigures sits in the mid-market tier and GrowASO in the indie tier, which usually matters more than any single feature.
In its favour
What Appfigures does well.
- Your own numbers: it connects to App Store Connect and Google Play and reports your real downloads, revenue and subscription metrics.
- A genuinely cheap entry point at $9.99 a month if analytics is what you want.
- Long-running market intelligence with a large historical estimate set behind it.
- Both stores in one account, with review management included on every plan.
In its favour
What GrowASO does well.
- Annual billing on both tiers, so there is no monthly meter running and no surprise at renewal.
- Google Play alongside the App Store, on the same plan.
- A trial that does not ask for a card.
- Browser delivery, which works on any operating system.
Ours, for the record
There is a third option.
Both cover Google Play, which ASO Studio does not. If your app is iOS only, $59/yr a year covers unlimited apps and keywords on a native Mac app, and you can score your listing free first.
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