ASO Studio
Appfigures vs MobileAction
Both figures below were read from each vendor’s own pricing page, August 21, 2026 for Appfigures and August 21, 2026 for MobileAction. We sell an App Store tool of our own and it is not in this table.
| Feature | Appfigures | MobileAction |
|---|---|---|
| Entry price | $9.99 a month on Connect, keyword tools from $149.99 | $15 a month on ASO Lite, Pro $239 |
| Pricing model | Tiered by keywords and intelligence access | Tiered by features, plus Apple Search Ads products |
| Stores | App Store and Google Play | App Store and Google Play |
| Free option | No free plan | 7-day trial on Basic and Pro |
| API and agent access | API on higher tiers | API on higher tiers |
| Delivery | Web app | Web app |
The short version
What the choice actually turns on.
Only the rows where these two genuinely differ. Everything they answer the same way is left out, because it cannot decide anything.
- 01
Trying it. Appfigures: none. MobileAction: trial. A permanent free plan and a trial that expires are not the same offer.
- 02
Price. Appfigures starts at $9.99 a month on Connect, keyword tools from $149.99; MobileAction at $15 a month on ASO Lite, Pro $239.
In its favour
What Appfigures does well.
- Your own numbers: it connects to App Store Connect and Google Play and reports your real downloads, revenue and subscription metrics.
- A genuinely cheap entry point at $9.99 a month if analytics is what you want.
- Long-running market intelligence with a large historical estimate set behind it.
- Both stores in one account, with review management included on every plan.
In its favour
What MobileAction does well.
- Apple Search Ads intelligence and automation at a depth no indie tool matches.
- Both stores, with a large keyword and competitor database behind them.
- A cheap ASO Lite entry point at $15 a month for developers testing the water.
- Team features, seats and account support for agencies running many clients.
Ours, for the record
There is a third option.
Both cover Google Play, which ASO Studio does not. If your app is iOS only, $59/yr a year covers unlimited apps and keywords on a native Mac app, and you can score your listing free first.
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