ASO Studio
Appfigures vs Sensor Tower
Both figures below were read from each vendor’s own pricing page, August 21, 2026 for Appfigures and August 21, 2026 for Sensor Tower. We sell an App Store tool of our own and it is not in this table.
| Feature | Appfigures | Sensor Tower |
|---|---|---|
| Entry price | $9.99 a month on Connect, keyword tools from $149.99 | Not published custom annual contract |
| Pricing model | Tiered by keywords and intelligence access | Annual contract, negotiated per customer |
| Stores | App Store and Google Play | App Store and Google Play, plus market data |
| Free option | No free plan | No |
| API and agent access | API on higher tiers | Enterprise API |
| Delivery | Web app | Web app |
The short version
What the choice actually turns on.
Only the rows where these two genuinely differ. Everything they answer the same way is left out, because it cannot decide anything.
- 01
Price. Appfigures publishes $9.99 a month on Connect, keyword tools from $149.99; Sensor Tower publishes nothing and quotes on request.
- 02
Who each is built for. Appfigures sits in the mid-market tier and Sensor Tower in the enterprise tier, which usually matters more than any single feature.
In its favour
What Appfigures does well.
- Your own numbers: it connects to App Store Connect and Google Play and reports your real downloads, revenue and subscription metrics.
- A genuinely cheap entry point at $9.99 a month if analytics is what you want.
- Long-running market intelligence with a large historical estimate set behind it.
- Both stores in one account, with review management included on every plan.
In its favour
What Sensor Tower does well.
- The deepest market estimate set in the industry, going back years across both stores.
- Ad intelligence, audience data and cross-market analysis no indie tool attempts.
- The data investors and large publishers actually cite when sizing a market.
- Account management, onboarding and custom reporting as part of the contract.
Ours, for the record
There is a third option.
Both cover Google Play, which ASO Studio does not. If your app is iOS only, $59/yr a year covers unlimited apps and keywords on a native Mac app, and you can score your listing free first.
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