

Appfigures vs Sonar
Both figures below were read from each vendor’s own pricing page, August 21, 2026 for Appfigures and August 21, 2026 for Sonar. We sell an App Store tool of our own and it is not in this table.
| Feature | Appfigures | Sonar |
|---|---|---|
| Entry price | $9.99 a month on Connect, keyword tools from $149.99 | $189 a year on Indie, Agency $99 a month |
| Pricing model | Tiered by keywords and intelligence access | Tiered by number of apps |
| Stores | App Store and Google Play | App Store and Google Play |
| Free option | No free plan | Not listed |
| API and agent access | API on higher tiers | REST API, CLI and MCP server |
| Delivery | Web app | Web app |
The short version
What the choice actually turns on.
Only the rows where these two genuinely differ. Everything they answer the same way is left out, because it cannot decide anything.
- 01
Scripting and AI access. Appfigures: api. Sonar: mcp.
- 02
Price. Appfigures starts at $9.99 a month on Connect, keyword tools from $149.99; Sonar at $189 a year on Indie, Agency $99 a month.
- 03
Who each is built for. Appfigures sits in the mid-market tier and Sonar in the indie tier, which usually matters more than any single feature.
In its favour
What Appfigures does well.
- Your own numbers: it connects to App Store Connect and Google Play and reports your real downloads, revenue and subscription metrics.
- A genuinely cheap entry point at $9.99 a month if analytics is what you want.
- Long-running market intelligence with a large historical estimate set behind it.
- Both stores in one account, with review management included on every plan.
In its favour
What Sonar does well.
- Both stores in one dashboard, with no second subscription for Android.
- A proper developer surface: REST API, a native CLI and an MCP server on every plan.
- Being on the web, so it works from any machine rather than only a Mac.
- A cheaper annual entry price at $189 for the Indie plan if you need the Android half.
Ours, for the record
There is a third option.
Both cover Google Play, which ASO Studio does not. If your app is iOS only, $59/yr a year covers unlimited apps and keywords on a native Mac app, and you can score your listing free first.
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