ASO Studio
AppFollow vs MobileAction
Both figures below were read from each vendor’s own pricing page, August 21, 2026 for AppFollow and August 21, 2026 for MobileAction. We sell an App Store tool of our own and it is not in this table.
| Feature | AppFollow | MobileAction |
|---|---|---|
| Entry price | Free ASO from $19 a month, Team $599 | $15 a month on ASO Lite, Pro $239 |
| Pricing model | Tiered by apps and features, unlimited users | Tiered by features, plus Apple Search Ads products |
| Stores | App Store and Google Play | App Store and Google Play |
| Free option | Free plan (2 apps, 20 keywords/mo) | 7-day trial on Basic and Pro |
| API and agent access | Slack and Zendesk integrations | API on higher tiers |
| Delivery | Web app | Web app |
The short version
What the choice actually turns on.
Only the rows where these two genuinely differ. Everything they answer the same way is left out, because it cannot decide anything.
- 01
Trying it. AppFollow: free plan. MobileAction: trial. A permanent free plan and a trial that expires are not the same offer.
- 02
Scripting and AI access. AppFollow: integrations. MobileAction: api.
- 03
Price. AppFollow starts free; MobileAction starts at $15 a month on ASO Lite, Pro $239.
In its favour
What AppFollow does well.
- Review management is the best in the category, with replies, translation and automation.
- Unlimited users on every plan, so team size never moves the bill.
- A real free plan covering 2 apps and 20 keywords a month.
- Slack and Zendesk integrations that put store reviews into the tools support teams already use.
In its favour
What MobileAction does well.
- Apple Search Ads intelligence and automation at a depth no indie tool matches.
- Both stores, with a large keyword and competitor database behind them.
- A cheap ASO Lite entry point at $15 a month for developers testing the water.
- Team features, seats and account support for agencies running many clients.
Ours, for the record
There is a third option.
Both cover Google Play, which ASO Studio does not. If your app is iOS only, $59/yr a year covers unlimited apps and keywords on a native Mac app, and you can score your listing free first.
Keep comparing