ASO Studio
AppFollow vs Sensor Tower
Both figures below were read from each vendor’s own pricing page, August 21, 2026 for AppFollow and August 21, 2026 for Sensor Tower. We sell an App Store tool of our own and it is not in this table.
| Feature | AppFollow | Sensor Tower |
|---|---|---|
| Entry price | Free ASO from $19 a month, Team $599 | Not published custom annual contract |
| Pricing model | Tiered by apps and features, unlimited users | Annual contract, negotiated per customer |
| Stores | App Store and Google Play | App Store and Google Play, plus market data |
| Free option | Free plan (2 apps, 20 keywords/mo) | No |
| API and agent access | Slack and Zendesk integrations | Enterprise API |
| Delivery | Web app | Web app |
The short version
What the choice actually turns on.
Only the rows where these two genuinely differ. Everything they answer the same way is left out, because it cannot decide anything.
- 01
Trying it. AppFollow: free plan. Sensor Tower: none. A permanent free plan and a trial that expires are not the same offer.
- 02
Scripting and AI access. AppFollow: integrations. Sensor Tower: api.
- 03
Price. AppFollow publishes a free tier; Sensor Tower publishes nothing and quotes on request.
- 04
Who each is built for. AppFollow sits in the mid-market tier and Sensor Tower in the enterprise tier, which usually matters more than any single feature.
In its favour
What AppFollow does well.
- Review management is the best in the category, with replies, translation and automation.
- Unlimited users on every plan, so team size never moves the bill.
- A real free plan covering 2 apps and 20 keywords a month.
- Slack and Zendesk integrations that put store reviews into the tools support teams already use.
In its favour
What Sensor Tower does well.
- The deepest market estimate set in the industry, going back years across both stores.
- Ad intelligence, audience data and cross-market analysis no indie tool attempts.
- The data investors and large publishers actually cite when sizing a market.
- Account management, onboarding and custom reporting as part of the contract.
Ours, for the record
There is a third option.
Both cover Google Play, which ASO Studio does not. If your app is iOS only, $59/yr a year covers unlimited apps and keywords on a native Mac app, and you can score your listing free first.
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