ASO Studio
AppFollow vs Sonar
Both figures below were read from each vendor’s own pricing page, August 21, 2026 for AppFollow and August 21, 2026 for Sonar. We sell an App Store tool of our own and it is not in this table.
| Feature | AppFollow | Sonar |
|---|---|---|
| Entry price | Free ASO from $19 a month, Team $599 | $189 a year on Indie, Agency $99 a month |
| Pricing model | Tiered by apps and features, unlimited users | Tiered by number of apps |
| Stores | App Store and Google Play | App Store and Google Play |
| Free option | Free plan (2 apps, 20 keywords/mo) | Not listed |
| API and agent access | Slack and Zendesk integrations | REST API, CLI and MCP server |
| Delivery | Web app | Web app |
The short version
What the choice actually turns on.
Only the rows where these two genuinely differ. Everything they answer the same way is left out, because it cannot decide anything.
- 01
Trying it. AppFollow: free plan. Sonar: none. A permanent free plan and a trial that expires are not the same offer.
- 02
Scripting and AI access. AppFollow: integrations. Sonar: mcp.
- 03
Price. AppFollow starts free; Sonar starts at $189 a year on Indie, Agency $99 a month.
- 04
Who each is built for. AppFollow sits in the mid-market tier and Sonar in the indie tier, which usually matters more than any single feature.
In its favour
What AppFollow does well.
- Review management is the best in the category, with replies, translation and automation.
- Unlimited users on every plan, so team size never moves the bill.
- A real free plan covering 2 apps and 20 keywords a month.
- Slack and Zendesk integrations that put store reviews into the tools support teams already use.
In its favour
What Sonar does well.
- Both stores in one dashboard, with no second subscription for Android.
- A proper developer surface: REST API, a native CLI and an MCP server on every plan.
- Being on the web, so it works from any machine rather than only a Mac.
- A cheaper annual entry price at $189 for the Indie plan if you need the Android half.
Ours, for the record
There is a third option.
Both cover Google Play, which ASO Studio does not. If your app is iOS only, $59/yr a year covers unlimited apps and keywords on a native Mac app, and you can score your listing free first.
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