ASO Studio
Applyra vs AppTweak
Both figures below were read from each vendor’s own pricing page, August 21, 2026 for Applyra and August 21, 2026 for AppTweak. We sell an App Store tool of our own and it is not in this table.
| Feature | Applyra | AppTweak |
|---|---|---|
| Entry price | Free Unlimited plan $9.99 a month | $949 a year on Essential, up to $549 a month |
| Pricing model | Free tier plus one paid plan | Tiered by keywords, seats and history |
| Stores | App Store and Google Play | App Store and Google Play |
| Free option | Permanent free plan (1 app, 5 keywords) | No free plan |
| API and agent access | MCP server | Enterprise ASO Agent |
| Delivery | Web app | Web app |
The short version
What the choice actually turns on.
Only the rows where these two genuinely differ. Everything they answer the same way is left out, because it cannot decide anything.
- 01
Trying it. Applyra: free plan. AppTweak: none. A permanent free plan and a trial that expires are not the same offer.
- 02
Scripting and AI access. Applyra: mcp. AppTweak: api.
- 03
Price. Applyra starts free; AppTweak starts at $949 a year on Essential, up to $549 a month.
- 04
Who each is built for. Applyra sits in the indie tier and AppTweak in the mid-market tier, which usually matters more than any single feature.
In its favour
What Applyra does well.
- A genuinely permanent free plan, not a trial that expires. One app and five keywords is enough to watch a single launch.
- Google Play alongside the App Store, which rules ASO Studio out entirely for an Android developer.
- An MCP server, so this is not a choice between agent access and no agent access.
- Nothing to install and nothing tied to one machine: it runs in a browser on any operating system.
In its favour
What AppTweak does well.
- Deep historical data, up to 24 months on Grow Plus and all-time on Enterprise, which no new tool can manufacture.
- Google Play alongside the App Store, in one account.
- Real team features: seats, shared reporting and automated Slack and email alerts.
- Ad intelligence and creative research that sit well outside what a keyword tool does.
- A mature, well-staffed product with support and onboarding behind it.
Ours, for the record
There is a third option.
Both cover Google Play, which ASO Studio does not. If your app is iOS only, $59/yr a year covers unlimited apps and keywords on a native Mac app, and you can score your listing free first.
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