ASO Studio
Applyra vs MobileAction
Both figures below were read from each vendor’s own pricing page, August 21, 2026 for Applyra and August 21, 2026 for MobileAction. We sell an App Store tool of our own and it is not in this table.
| Feature | Applyra | MobileAction |
|---|---|---|
| Entry price | Free Unlimited plan $9.99 a month | $15 a month on ASO Lite, Pro $239 |
| Pricing model | Free tier plus one paid plan | Tiered by features, plus Apple Search Ads products |
| Stores | App Store and Google Play | App Store and Google Play |
| Free option | Permanent free plan (1 app, 5 keywords) | 7-day trial on Basic and Pro |
| API and agent access | MCP server | API on higher tiers |
| Delivery | Web app | Web app |
The short version
What the choice actually turns on.
Only the rows where these two genuinely differ. Everything they answer the same way is left out, because it cannot decide anything.
- 01
Trying it. Applyra: free plan. MobileAction: trial. A permanent free plan and a trial that expires are not the same offer.
- 02
Scripting and AI access. Applyra: mcp. MobileAction: api.
- 03
Price. Applyra starts free; MobileAction starts at $15 a month on ASO Lite, Pro $239.
- 04
Who each is built for. Applyra sits in the indie tier and MobileAction in the mid-market tier, which usually matters more than any single feature.
In its favour
What Applyra does well.
- A genuinely permanent free plan, not a trial that expires. One app and five keywords is enough to watch a single launch.
- Google Play alongside the App Store, which rules ASO Studio out entirely for an Android developer.
- An MCP server, so this is not a choice between agent access and no agent access.
- Nothing to install and nothing tied to one machine: it runs in a browser on any operating system.
In its favour
What MobileAction does well.
- Apple Search Ads intelligence and automation at a depth no indie tool matches.
- Both stores, with a large keyword and competitor database behind them.
- A cheap ASO Lite entry point at $15 a month for developers testing the water.
- Team features, seats and account support for agencies running many clients.
Ours, for the record
There is a third option.
Both cover Google Play, which ASO Studio does not. If your app is iOS only, $59/yr a year covers unlimited apps and keywords on a native Mac app, and you can score your listing free first.
Keep comparing