ASO Studio
Applyra vs Sensor Tower
Both figures below were read from each vendor’s own pricing page, August 21, 2026 for Applyra and August 21, 2026 for Sensor Tower. We sell an App Store tool of our own and it is not in this table.
| Feature | Applyra | Sensor Tower |
|---|---|---|
| Entry price | Free Unlimited plan $9.99 a month | Not published custom annual contract |
| Pricing model | Free tier plus one paid plan | Annual contract, negotiated per customer |
| Stores | App Store and Google Play | App Store and Google Play, plus market data |
| Free option | Permanent free plan (1 app, 5 keywords) | No |
| API and agent access | MCP server | Enterprise API |
| Delivery | Web app | Web app |
The short version
What the choice actually turns on.
Only the rows where these two genuinely differ. Everything they answer the same way is left out, because it cannot decide anything.
- 01
Trying it. Applyra: free plan. Sensor Tower: none. A permanent free plan and a trial that expires are not the same offer.
- 02
Scripting and AI access. Applyra: mcp. Sensor Tower: api.
- 03
Price. Applyra publishes a free tier; Sensor Tower publishes nothing and quotes on request.
- 04
Who each is built for. Applyra sits in the indie tier and Sensor Tower in the enterprise tier, which usually matters more than any single feature.
In its favour
What Applyra does well.
- A genuinely permanent free plan, not a trial that expires. One app and five keywords is enough to watch a single launch.
- Google Play alongside the App Store, which rules ASO Studio out entirely for an Android developer.
- An MCP server, so this is not a choice between agent access and no agent access.
- Nothing to install and nothing tied to one machine: it runs in a browser on any operating system.
In its favour
What Sensor Tower does well.
- The deepest market estimate set in the industry, going back years across both stores.
- Ad intelligence, audience data and cross-market analysis no indie tool attempts.
- The data investors and large publishers actually cite when sizing a market.
- Account management, onboarding and custom reporting as part of the contract.
Ours, for the record
There is a third option.
Both cover Google Play, which ASO Studio does not. If your app is iOS only, $59/yr a year covers unlimited apps and keywords on a native Mac app, and you can score your listing free first.
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