ASO Studio
Applyra vs SplitMetrics Optimize
Both figures below were read from each vendor’s own pricing page, August 21, 2026 for Applyra and August 21, 2026 for SplitMetrics Optimize. We sell an App Store tool of our own and it is not in this table.
| Feature | Applyra | SplitMetrics Optimize |
|---|---|---|
| Entry price | Free Unlimited plan $9.99 a month | Not published contact sales for a custom plan |
| Pricing model | Free tier plus one paid plan | Custom plan |
| Stores | App Store and Google Play | App Store and Google Play |
| Free option | Permanent free plan (1 app, 5 keywords) | No |
| API and agent access | MCP server | Not advertised |
| Delivery | Web app | Web app |
The short version
What the choice actually turns on.
Only the rows where these two genuinely differ. Everything they answer the same way is left out, because it cannot decide anything.
- 01
Trying it. Applyra: free plan. SplitMetrics Optimize: none. A permanent free plan and a trial that expires are not the same offer.
- 02
Scripting and AI access. Applyra: mcp. SplitMetrics Optimize: none.
- 03
Price. Applyra publishes a free tier; SplitMetrics Optimize publishes nothing and quotes on request.
- 04
Who each is built for. Applyra sits in the indie tier and SplitMetrics Optimize in the enterprise tier, which usually matters more than any single feature.
In its favour
What Applyra does well.
- A genuinely permanent free plan, not a trial that expires. One app and five keywords is enough to watch a single launch.
- Google Play alongside the App Store, which rules ASO Studio out entirely for an Android developer.
- An MCP server, so this is not a choice between agent access and no agent access.
- Nothing to install and nothing tied to one machine: it runs in a browser on any operating system.
In its favour
What SplitMetrics Optimize does well.
- Real A/B testing of store listing creative, measured on live traffic. That is a capability, not a feature, and ASO Studio has nothing like it.
- The infrastructure and traffic volume to make an experiment reach significance, which is the hard part of testing.
- Google Play alongside the App Store.
- A team platform with the support and onboarding an enterprise contract carries.
Ours, for the record
There is a third option.
Both cover Google Play, which ASO Studio does not. If your app is iOS only, $59/yr a year covers unlimited apps and keywords on a native Mac app, and you can score your listing free first.
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