ASO Studio
ASO.dev vs SplitMetrics Optimize
Both figures below were read from each vendor’s own pricing page, August 21, 2026 for ASO.dev and August 21, 2026 for SplitMetrics Optimize. We sell an App Store tool of our own and it is not in this table.
| Feature | ASO.dev | SplitMetrics Optimize |
|---|---|---|
| Entry price | $15 a month on Console, up to $149 | Not published contact sales for a custom plan |
| Pricing model | Four tiers by apps and features | Custom plan |
| Stores | App Store and Google Play | App Store and Google Play |
| Free option | Not listed | No |
| API and agent access | Public API, App Store Connect and Google Play automation | Not advertised |
| Delivery | Web and native | Web app |
The short version
What the choice actually turns on.
Only the rows where these two genuinely differ. Everything they answer the same way is left out, because it cannot decide anything.
- 01
Scripting and AI access. ASO.dev: api. SplitMetrics Optimize: none.
- 02
Where it runs. ASO.dev: web and mac. SplitMetrics Optimize: web.
- 03
Price. ASO.dev publishes $15 a month on Console, up to $149; SplitMetrics Optimize publishes nothing and quotes on request.
- 04
Who each is built for. ASO.dev sits in the indie tier and SplitMetrics Optimize in the enterprise tier, which usually matters more than any single feature.
In its favour
What ASO.dev does well.
- The whole release chore in one place: metadata, screenshots in bulk, pricing and subscriptions, on both stores.
- Bulk AI review replies with translation, which is a real and thankless time sink handled properly.
- Custom Product Pages for testing store pages against each other, on the Pro tier.
- A public API alongside App Store Connect and Google Play automation, so it fits into a release pipeline rather than sitting beside one.
- Apple Ads intelligence with competitor creatives and share of voice by keyword, on the Marketing tier.
- A $15-a-month entry point if metadata management is all you want from it.
In its favour
What SplitMetrics Optimize does well.
- Real A/B testing of store listing creative, measured on live traffic. That is a capability, not a feature, and ASO Studio has nothing like it.
- The infrastructure and traffic volume to make an experiment reach significance, which is the hard part of testing.
- Google Play alongside the App Store.
- A team platform with the support and onboarding an enterprise contract carries.
Ours, for the record
There is a third option.
Both cover Google Play, which ASO Studio does not. If your app is iOS only, $59/yr a year covers unlimited apps and keywords on a native Mac app, and you can score your listing free first.
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