ASO Studio
Astro vs SplitMetrics Optimize
Both figures below were read from each vendor’s own pricing page, August 21, 2026 for Astro and August 21, 2026 for SplitMetrics Optimize. We sell an App Store tool of our own and it is not in this table.
| Feature | Astro | SplitMetrics Optimize |
|---|---|---|
| Entry price | $108 a year, billed annually | Not published contact sales for a custom plan |
| Pricing model | One flat plan, unlimited keywords and apps | Custom plan |
| Stores | Apple only, 60+ countries | App Store and Google Play |
| Free option | No free plan listed | No |
| API and agent access | Built-in MCP server (beta) | Not advertised |
| Delivery | Native Mac app | Web app |
The short version
What the choice actually turns on.
Only the rows where these two genuinely differ. Everything they answer the same way is left out, because it cannot decide anything.
- 01
Stores. SplitMetrics Optimize covers the App Store and Google Play; Astro is App Store only. If you ship on Android this decides it before price does.
- 02
Scripting and AI access. Astro: mcp. SplitMetrics Optimize: none.
- 03
Where it runs. Astro: mac app. SplitMetrics Optimize: web.
- 04
Price. Astro publishes $108 a year, billed annually; SplitMetrics Optimize publishes nothing and quotes on request.
- 05
Who each is built for. Astro sits in the indie tier and SplitMetrics Optimize in the enterprise tier, which usually matters more than any single feature.
In its favour
What Astro does well.
- Broader Apple coverage: tvOS, watchOS and Mac apps as well as iPhone and iPad.
- More storefronts, at 60-plus countries, with daily ranking updates and historical charts.
- Built-in DeepL translation, which matters a lot if you localize into many languages.
- A mature, well-liked product with a longer track record than ASO Studio has.
In its favour
What SplitMetrics Optimize does well.
- Real A/B testing of store listing creative, measured on live traffic. That is a capability, not a feature, and ASO Studio has nothing like it.
- The infrastructure and traffic volume to make an experiment reach significance, which is the hard part of testing.
- Google Play alongside the App Store.
- A team platform with the support and onboarding an enterprise contract carries.
Ours, for the record
There is a third option.
If neither shape of bill fits, ASO Studio is $59/yr a year flat for unlimited apps and keywords, App Store only, with a free App Rating check that needs no account.
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