ASO Studio
FoxData vs SplitMetrics Optimize
Both figures below were read from each vendor’s own pricing page, August 21, 2026 for FoxData and August 21, 2026 for SplitMetrics Optimize. We sell an App Store tool of our own and it is not in this table.
| Feature | FoxData | SplitMetrics Optimize |
|---|---|---|
| Entry price | Not published ASO, ad intelligence and API priced apart | Not published contact sales for a custom plan |
| Pricing model | ASO, ad intelligence and API sold separately | Custom plan |
| Stores | App Store and Google Play | App Store and Google Play |
| Free option | Free trial and free ASO tools | No |
| API and agent access | API product | Not advertised |
| Delivery | Web app | Web app |
The short version
What the choice actually turns on.
Only the rows where these two genuinely differ. Everything they answer the same way is left out, because it cannot decide anything.
- 01
Trying it. FoxData: trial. SplitMetrics Optimize: none. A permanent free plan and a trial that expires are not the same offer.
- 02
Scripting and AI access. FoxData: api. SplitMetrics Optimize: none.
- 03
Price. Neither publishes one. Both quote on request, so a shortlist with both on it means two sales conversations before you can compare anything.
- 04
Who each is built for. FoxData sits in the mid-market tier and SplitMetrics Optimize in the enterprise tier, which usually matters more than any single feature.
In its favour
What FoxData does well.
- Ad intelligence, which is a genuinely different product from keyword research and something ASO Studio does not attempt.
- A set of free ASO tools anyone can use, alongside the trial.
- Google Play as well as the App Store.
- An API product for teams that need to pull data into their own systems at volume.
In its favour
What SplitMetrics Optimize does well.
- Real A/B testing of store listing creative, measured on live traffic. That is a capability, not a feature, and ASO Studio has nothing like it.
- The infrastructure and traffic volume to make an experiment reach significance, which is the hard part of testing.
- Google Play alongside the App Store.
- A team platform with the support and onboarding an enterprise contract carries.
Ours, for the record
There is a third option.
Both of these quote on request. If a published price matters and you only need the App Store, ASO Studio is $59/yr a year with unlimited apps and keywords, and the App Rating checker is free with no account.
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