ASO Studio
GrowASO vs Sensor Tower
Both figures below were read from each vendor’s own pricing page, August 21, 2026 for GrowASO and August 21, 2026 for Sensor Tower. We sell an App Store tool of our own and it is not in this table.
| Feature | GrowASO | Sensor Tower |
|---|---|---|
| Entry price | $149 a year on Premium, Professional $199 | Not published custom annual contract |
| Pricing model | Two annual tiers | Annual contract, negotiated per customer |
| Stores | App Store and Google Play | App Store and Google Play, plus market data |
| Free option | Free trial, no card | No |
| API and agent access | Not advertised | Enterprise API |
| Delivery | Web app | Web app |
The short version
What the choice actually turns on.
Only the rows where these two genuinely differ. Everything they answer the same way is left out, because it cannot decide anything.
- 01
Trying it. GrowASO: trial. Sensor Tower: none. A permanent free plan and a trial that expires are not the same offer.
- 02
Scripting and AI access. GrowASO: none. Sensor Tower: api.
- 03
Price. GrowASO publishes $149 a year on Premium, Professional $199; Sensor Tower publishes nothing and quotes on request.
- 04
Who each is built for. GrowASO sits in the indie tier and Sensor Tower in the enterprise tier, which usually matters more than any single feature.
In its favour
What GrowASO does well.
- Annual billing on both tiers, so there is no monthly meter running and no surprise at renewal.
- Google Play alongside the App Store, on the same plan.
- A trial that does not ask for a card.
- Browser delivery, which works on any operating system.
In its favour
What Sensor Tower does well.
- The deepest market estimate set in the industry, going back years across both stores.
- Ad intelligence, audience data and cross-market analysis no indie tool attempts.
- The data investors and large publishers actually cite when sizing a market.
- Account management, onboarding and custom reporting as part of the contract.
Ours, for the record
There is a third option.
Both cover Google Play, which ASO Studio does not. If your app is iOS only, $59/yr a year covers unlimited apps and keywords on a native Mac app, and you can score your listing free first.
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