ASO Studio
GrowASO vs SplitMetrics Optimize
Both figures below were read from each vendor’s own pricing page, August 21, 2026 for GrowASO and August 21, 2026 for SplitMetrics Optimize. We sell an App Store tool of our own and it is not in this table.
| Feature | GrowASO | SplitMetrics Optimize |
|---|---|---|
| Entry price | $149 a year on Premium, Professional $199 | Not published contact sales for a custom plan |
| Pricing model | Two annual tiers | Custom plan |
| Stores | App Store and Google Play | App Store and Google Play |
| Free option | Free trial, no card | No |
| API and agent access | Not advertised | Not advertised |
| Delivery | Web app | Web app |
The short version
What the choice actually turns on.
Only the rows where these two genuinely differ. Everything they answer the same way is left out, because it cannot decide anything.
- 01
Trying it. GrowASO: trial. SplitMetrics Optimize: none. A permanent free plan and a trial that expires are not the same offer.
- 02
Price. GrowASO publishes $149 a year on Premium, Professional $199; SplitMetrics Optimize publishes nothing and quotes on request.
- 03
Who each is built for. GrowASO sits in the indie tier and SplitMetrics Optimize in the enterprise tier, which usually matters more than any single feature.
In its favour
What GrowASO does well.
- Annual billing on both tiers, so there is no monthly meter running and no surprise at renewal.
- Google Play alongside the App Store, on the same plan.
- A trial that does not ask for a card.
- Browser delivery, which works on any operating system.
In its favour
What SplitMetrics Optimize does well.
- Real A/B testing of store listing creative, measured on live traffic. That is a capability, not a feature, and ASO Studio has nothing like it.
- The infrastructure and traffic volume to make an experiment reach significance, which is the hard part of testing.
- Google Play alongside the App Store.
- A team platform with the support and onboarding an enterprise contract carries.
Ours, for the record
There is a third option.
Both cover Google Play, which ASO Studio does not. If your app is iOS only, $59/yr a year covers unlimited apps and keywords on a native Mac app, and you can score your listing free first.
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