ASO Studio
MobileAction vs Sensor Tower
Both figures below were read from each vendor’s own pricing page, August 21, 2026 for MobileAction and August 21, 2026 for Sensor Tower. We sell an App Store tool of our own and it is not in this table.
| Feature | MobileAction | Sensor Tower |
|---|---|---|
| Entry price | $15 a month on ASO Lite, Pro $239 | Not published custom annual contract |
| Pricing model | Tiered by features, plus Apple Search Ads products | Annual contract, negotiated per customer |
| Stores | App Store and Google Play | App Store and Google Play, plus market data |
| Free option | 7-day trial on Basic and Pro | No |
| API and agent access | API on higher tiers | Enterprise API |
| Delivery | Web app | Web app |
The short version
What the choice actually turns on.
Only the rows where these two genuinely differ. Everything they answer the same way is left out, because it cannot decide anything.
- 01
Trying it. MobileAction: trial. Sensor Tower: none. A permanent free plan and a trial that expires are not the same offer.
- 02
Price. MobileAction publishes $15 a month on ASO Lite, Pro $239; Sensor Tower publishes nothing and quotes on request.
- 03
Who each is built for. MobileAction sits in the mid-market tier and Sensor Tower in the enterprise tier, which usually matters more than any single feature.
In its favour
What MobileAction does well.
- Apple Search Ads intelligence and automation at a depth no indie tool matches.
- Both stores, with a large keyword and competitor database behind them.
- A cheap ASO Lite entry point at $15 a month for developers testing the water.
- Team features, seats and account support for agencies running many clients.
In its favour
What Sensor Tower does well.
- The deepest market estimate set in the industry, going back years across both stores.
- Ad intelligence, audience data and cross-market analysis no indie tool attempts.
- The data investors and large publishers actually cite when sizing a market.
- Account management, onboarding and custom reporting as part of the contract.
Ours, for the record
There is a third option.
Both cover Google Play, which ASO Studio does not. If your app is iOS only, $59/yr a year covers unlimited apps and keywords on a native Mac app, and you can score your listing free first.
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