ASO Studio
MobileAction vs SplitMetrics Optimize
Both figures below were read from each vendor’s own pricing page, August 21, 2026 for MobileAction and August 21, 2026 for SplitMetrics Optimize. We sell an App Store tool of our own and it is not in this table.
| Feature | MobileAction | SplitMetrics Optimize |
|---|---|---|
| Entry price | $15 a month on ASO Lite, Pro $239 | Not published contact sales for a custom plan |
| Pricing model | Tiered by features, plus Apple Search Ads products | Custom plan |
| Stores | App Store and Google Play | App Store and Google Play |
| Free option | 7-day trial on Basic and Pro | No |
| API and agent access | API on higher tiers | Not advertised |
| Delivery | Web app | Web app |
The short version
What the choice actually turns on.
Only the rows where these two genuinely differ. Everything they answer the same way is left out, because it cannot decide anything.
- 01
Trying it. MobileAction: trial. SplitMetrics Optimize: none. A permanent free plan and a trial that expires are not the same offer.
- 02
Scripting and AI access. MobileAction: api. SplitMetrics Optimize: none.
- 03
Price. MobileAction publishes $15 a month on ASO Lite, Pro $239; SplitMetrics Optimize publishes nothing and quotes on request.
- 04
Who each is built for. MobileAction sits in the mid-market tier and SplitMetrics Optimize in the enterprise tier, which usually matters more than any single feature.
In its favour
What MobileAction does well.
- Apple Search Ads intelligence and automation at a depth no indie tool matches.
- Both stores, with a large keyword and competitor database behind them.
- A cheap ASO Lite entry point at $15 a month for developers testing the water.
- Team features, seats and account support for agencies running many clients.
In its favour
What SplitMetrics Optimize does well.
- Real A/B testing of store listing creative, measured on live traffic. That is a capability, not a feature, and ASO Studio has nothing like it.
- The infrastructure and traffic volume to make an experiment reach significance, which is the hard part of testing.
- Google Play alongside the App Store.
- A team platform with the support and onboarding an enterprise contract carries.
Ours, for the record
There is a third option.
Both cover Google Play, which ASO Studio does not. If your app is iOS only, $59/yr a year covers unlimited apps and keywords on a native Mac app, and you can score your listing free first.
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