ASO Studio
Sensor Tower vs SplitMetrics Optimize
Both figures below were read from each vendor’s own pricing page, August 21, 2026 for Sensor Tower and August 21, 2026 for SplitMetrics Optimize. We sell an App Store tool of our own and it is not in this table.
| Feature | Sensor Tower | SplitMetrics Optimize |
|---|---|---|
| Entry price | Not published custom annual contract | Not published contact sales for a custom plan |
| Pricing model | Annual contract, negotiated per customer | Custom plan |
| Stores | App Store and Google Play, plus market data | App Store and Google Play |
| Free option | No | No |
| API and agent access | Enterprise API | Not advertised |
| Delivery | Web app | Web app |
The short version
What the choice actually turns on.
Only the rows where these two genuinely differ. Everything they answer the same way is left out, because it cannot decide anything.
- 01
Scripting and AI access. Sensor Tower: api. SplitMetrics Optimize: none.
- 02
Price. Neither publishes one. Both quote on request, so a shortlist with both on it means two sales conversations before you can compare anything.
In its favour
What Sensor Tower does well.
- The deepest market estimate set in the industry, going back years across both stores.
- Ad intelligence, audience data and cross-market analysis no indie tool attempts.
- The data investors and large publishers actually cite when sizing a market.
- Account management, onboarding and custom reporting as part of the contract.
In its favour
What SplitMetrics Optimize does well.
- Real A/B testing of store listing creative, measured on live traffic. That is a capability, not a feature, and ASO Studio has nothing like it.
- The infrastructure and traffic volume to make an experiment reach significance, which is the hard part of testing.
- Google Play alongside the App Store.
- A team platform with the support and onboarding an enterprise contract carries.
Ours, for the record
There is a third option.
Both of these quote on request. If a published price matters and you only need the App Store, ASO Studio is $59/yr a year with unlimited apps and keywords, and the App Rating checker is free with no account.
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