ASO Studio
Sonar vs SplitMetrics Optimize
Both figures below were read from each vendor’s own pricing page, August 21, 2026 for Sonar and August 21, 2026 for SplitMetrics Optimize. We sell an App Store tool of our own and it is not in this table.
| Feature | Sonar | SplitMetrics Optimize |
|---|---|---|
| Entry price | $189 a year on Indie, Agency $99 a month | Not published contact sales for a custom plan |
| Pricing model | Tiered by number of apps | Custom plan |
| Stores | App Store and Google Play | App Store and Google Play |
| Free option | Not listed | No |
| API and agent access | REST API, CLI and MCP server | Not advertised |
| Delivery | Web app | Web app |
The short version
What the choice actually turns on.
Only the rows where these two genuinely differ. Everything they answer the same way is left out, because it cannot decide anything.
- 01
Scripting and AI access. Sonar: mcp. SplitMetrics Optimize: none.
- 02
Price. Sonar publishes $189 a year on Indie, Agency $99 a month; SplitMetrics Optimize publishes nothing and quotes on request.
- 03
Who each is built for. Sonar sits in the indie tier and SplitMetrics Optimize in the enterprise tier, which usually matters more than any single feature.
In its favour
What Sonar does well.
- Both stores in one dashboard, with no second subscription for Android.
- A proper developer surface: REST API, a native CLI and an MCP server on every plan.
- Being on the web, so it works from any machine rather than only a Mac.
- A cheaper annual entry price at $189 for the Indie plan if you need the Android half.
In its favour
What SplitMetrics Optimize does well.
- Real A/B testing of store listing creative, measured on live traffic. That is a capability, not a feature, and ASO Studio has nothing like it.
- The infrastructure and traffic volume to make an experiment reach significance, which is the hard part of testing.
- Google Play alongside the App Store.
- A team platform with the support and onboarding an enterprise contract carries.
Ours, for the record
There is a third option.
Both cover Google Play, which ASO Studio does not. If your app is iOS only, $59/yr a year covers unlimited apps and keywords on a native Mac app, and you can score your listing free first.
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