Native App Store research for Mac

Decide. Ship. Grow.

Find an app people already pay for, ship the listing that gets it found, and watch your downloads grow.

Download formacOS

Free app rating, no sign-up. $59/year for the full workspace.

Also on iPhone: ASO Studio Connect

Idea Lab weighs any idea against real searches and real revenue before you write a line of code.

Tap the shot to read it full size

Every term you track

All your keywords, one table.

Live position and seven-day momentum, demand, difficulty, what the term is worth in downloads and revenue, and who holds it today.

Plus the searches rising around your keywords, scored on demand and relevance.See trending searches

Only here

Estimates checked against real sales.

Other tools multiply by a category average. Ours is corrected by real installs that users share anonymously, and every checked number carries a seal.

Duolingo: Language LessonsDuolingo, Inc Released Nov 13, 2012 Updated Sep 8, 2026
Calibrated
EducationFree4.7 · 5.4M ratingsUS store
Est. downloads / day~0 Rate fitted from real installs
App Rating0Leading its category. Top 1% in Education.
Audience100
Standing100
Momentum100
Quality86

What your market is worth

Who else does your job, and what their users complain about.

Your Space finds the apps that do almost exactly what yours does, prices the market they share, and pulls the asks their users repeat in reviews.

  • How many apps do almost exactly what you do
  • What their reviews complain about, word for word
  • Estimated downloads and revenue across the 50 apps it prices

From signal to decision

Inspect the keyword, not just the score.

Open any term to see ranking incumbents, demand evidence, difficulty, opportunity, and confidence together, with a plain-language read on whether the lane is worth taking.

  • Full ranking incumbents for the term
  • Demand and difficulty with confidence signals
  • Position history so you can see momentum

Zoom all the way out

Compare entire categories.

Weigh every App Store category by size, revenue, and difficulty before you pick where to compete, then drill into the head terms that define it. The money is an estimate, modeled from public signals across the top 100 grossing apps in each category, not a figure for the whole market.

  • Category demand, plus estimated downloads and revenue across its top 100 apps
  • Subscription mix and monetization by category
  • Local history, tags, notes, and CSV export

Who you are up against

Every app ranking alongside you.

One row per rival across every keyword you track, with the terms you share, how visible they are, and the best position they hold.

  • Shared terms, so you see who is actually in your lane
  • Visibility and best rank, beside your own
  • Open a rival's keywords, or track them in one click

Works with your AI

Let your agent run your ASO.

Ask an AI about your app today and it is guessing, because it has never seen your app. Connect it to ASO Studio and it can do everything you can: browse every charted app, read your sales report, watch your rivals, write your listing in any language, ship it to App Store Connect once you approve, and run your Apple Search Ads. Only your keys stay out of reach.

claude code› what should I target next?list_keywords sort: opportunityadd_keywords 6 terms› now update my metadataASO Studiomovie pickerwhat to watchdate nightone address, and the work happens on your Mac

Connect from anywhere, or keep it entirely on your Mac. The work runs on your machine either way.

How to connect it

What it can do

  • Every page, every figure, every app on the charts and its history
  • Your sales report, your settings, your competitors' changes
  • Writes your listing in any language after showing you every field; never a key
  • Runs your Apple Search Ads, showing you every amount before it spends

Coming soon

Your week, in your inbox.

Every rank that moved, what it was worth, and what to do about it. Not in the app today, and included in the subscription when it lands, at no extra cost.

Weekly reportASO STUDIOSUN 24 AUGYour week: Sprout - Plant Care RemindersWHAT MOVEDindoor garden#8816plant care#45watering reminder#245and 5 more, measured all weekDO NEXT WEEK1Ship plant identifier in subtitle2Recheck succulent care Thursday32 terms at risk, read firstordered by what each is worthWeekly reportASO STUDIOSUN 24 AUGYour week: Sprout - Plant Care RemindersWHAT MOVEDindoor garden#8816plant care#45watering reminder#245and 5 more, measured all weekDO NEXT WEEK1Ship plant identifier in subtitle2Recheck succulent care Thursday32 terms at risk, read firstordered by what each is worth
  • Every term that moved, with the rank it moved from
  • Next steps ranked by what they are worth, not by what is easy
  • Sent on its own, so a quiet week still tells you it was quiet
Joe, who builds ASO Studio

Hey, it’s Joe

(the guy who makes ASO Studio) · @joearizzo

I ship my own apps, and I could never work out which search terms were worth chasing.

Every tool that would tell me was priced for a marketing team. AppTweak wanted $949 a year to start. Appfigures put the real keyword tools behind $149.99 a month.

Sensor Tower would not print a price at all.

I was not paying that to answer a question about my own app. So I built the thing I wanted.

It is $59 a year because of what it is not.

One person writes it. No sales team, no account managers, no support tiers.

It runs on your Mac, on public App Store data, with a shared cache behind it, not a server farm I bill you for.

Nothing is metered, because metering is a billing department I do not have.

Still working out whether your app is going anywhere? Take $11 a month and switch to yearly later.

Simple pricing

One plan. Every feature.

Get the complete ASO Studio workspace with every feature and every update included.

Founders discountLimited spots

Was $8934% offfor as long as you stay subscribed

$59per year

Works out at $4.92 a month. Save 55% against monthly.

Built by an indie App Store developer and used daily on his own apps. Every screenshot on this page is the real workspace, not a mockup.

Cancel at any time through the Stripe billing portal, and switch between yearly and monthly whenever you like.

Before you buy

Common questions.

What is ASO Studio?

ASO Studio helps iOS developers grow their apps, with keyword and competitor research on Mac and App Review and sales tracking on iPhone. It combines review mining, keyword research, rank tracking, and release planning so you can investigate opportunities and decide what to change next. Runs on macOS 15 or later.

Is there an iPhone or iPad app?

Yes. ASO Studio Connect is native on iPhone and iPad, and every ASO Studio subscription includes ASO Studio Connect Pro. It follows every version you submit from submitted to live with a push the moment it moves, shows your downloads and proceeds every morning, and carries your keyword ranks and rival changes from the Mac. Sign in with the same Apple account and Pro is on. More at asostudio.app/connect.

Why is my app getting no downloads?

Start with whether App Store search is holding it back, which is the half of discovery ASO Studio measures: whether anyone searches the words in your listing, and whether the apps holding the words they do search are out of reach. Apple is explicit that the icon, the screenshots and the rest of the product page decide whether the people who do find you install, and ASO Studio does not judge any of those. If your terms have demand and you rank well for them and installs are still flat, the answer is on your product page, and your own conversion rate in App Store Connect is where to read it. The long version, six reasons with the one thing to check for each, is at asostudio.app/blog/why-my-app-gets-no-downloads.

Which app stores do you support?

Apple's App Store, in every storefront Apple operates. Google Play is coming soon.

Where do the numbers come from?

ASO Studio uses its own algorithms to model keyword demand, competition, and market size from public App Store signals. The models draw on search results, autocomplete, ratings, review activity, and pricing to help you compare opportunities. Keyword scores express relative demand and difficulty. Download and revenue estimates describe the apps in the stated sample. Your own figures come from App Store Connect, and an optional Apple Search Ads connection adds Apple's own search popularity index. The app distinguishes those reported figures from its estimates.

Do I get a weekly report?

It is on the way. The plan is a Friday email for each app you track: the terms that moved, the rank each one moved from, and what is worth doing next week. It comes with the subscription at no extra cost, and you turn it on yourself, so nothing about your research leaves your Mac unless you ask for it.

Can I try it before buying?

Not the app itself, yet. The App Rating checker at asostudio.app/app-rating scores any App Store app out of 100 for free, with no sign-up.

How many Macs can I use it on?

As many as you like, plus ASO Studio Connect on your iPhone and iPad. Your subscription follows your Apple account.

Do I need API keys or my App Store Connect login?

No, and there is nowhere to enter an Apple password. Every measurement works out of the box on public data. Two optional connections exist and both use Apple's own credentials: Apple Search Ads through Apple's OAuth, and an App Store Connect API key, which lets the app read your live listing and write an approved title, subtitle and keyword field back for you. Both sets of credentials stay in your Mac's Keychain, and the metadata write always shows you the field-by-field diff first.

Does ASO Studio run my Apple Search Ads?

Yes, and it is included. Connect your account through Apple's OAuth and you get both halves: a search-term report scored against the keywords you already track, and campaign management in the same window. Campaigns, ad groups, keywords, negative keywords, bids and daily budgets are all created and edited in the app.

The report is the part a standalone ads tool cannot do, because it reads your paid spend against your organic ranks: money going to terms you already win, budget that bought impressions and no installs, and researched terms nothing is bidding on yet. Every change is previewed edit by edit and labelled with what it does to spend before anything is sent.

Which AI agents work with it?

Claude, ChatGPT, Claude Code, Codex, Cursor and anything else that speaks MCP. There is one address to connect, the same everywhere. Your agent can read your keywords, rankings, market and release plans, research live App Store data, write your listing in any language and ship it to App Store Connect, and run your Apple Search Ads. You choose which tools it may use, and a change to your App Store listing, a deletion, or anything that spends money asks you every time. The work always happens in ASO Studio on your Mac, so it has to be running.

Can I use OpenAI for the AI features?

Yes, bring your own key and pick your model. Without one it falls back to on-device Apple Intelligence.

Where does my research data live?

On your Mac. Tracked apps, keywords, notes and history are stored there, and any keys go in the Keychain. We keep only what is needed to check your subscription. The weekly report, when it ships, will be opt-in and will sync only what that email is built from; the privacy policy describes it in advance.

Cancelling and refunds

Cancel anytime in the Stripe billing portal and keep access to the end of the paid period. For a refund, write in through the support page.

I have another question

Ask through the support page. You will get a reply from the person who builds ASO Studio.

ASO Studio Connectfor iPhone and iPad

Your app, from submitted to shipped.

Every version, every step, timed. A push the moment it moves.

Coming soon to theApp StoreToday's review times
My Apps: four apps and their status, and 30 days of downloads, Tidepool at 14.8K
Tidepool 2.4 in review, 38 minutes in, against today's median of 42 minutes
Tidepool 2.4 is in reviewMedian today 42mTidepool 14.8K · 30 days

Metrics

Your numbers, clean.

Downloads, impressions, conversion and proceeds for every app, every morning. Compare any range with the one before and scrub to any day.

  • Line, bars or split by app
  • Downloads counted your way
Downloads over 90 days against the 90 before, the split by app, proceeds as bars, and a year of downloads against conversion

Live Activities

On your Lock Screen and Dynamic Island.

A live timer from Submitted to Approved, and a widget with every app's status, without opening a thing.

The review Live Activity on the Lock Screen, and the Dynamic Island and Review Status widget on the Home Screen

Works with ASO Studio

Your ranks, in your pocket.

Keyword ranks, chart moves and rival changes from ASO Studio. Every ASO Studio plan includes ASO Studio Connect Pro.

Tracked keywords with their ranks, trends and moves

Live App Review times

Is App Review slow today?

Your build against today's medians from every developer on ASO Studio Connect.

Today's median App Review wait and review time, and your version against them

More in the app

Everything around the release.

Pricing

Free to track. Pro to grow.

Free, always
  • One app, every version, with its timeline
  • App Review pushes
  • Live App Review times
  • Share cards for every milestone
  • Your Track Record
  • Five ASO tools for your listing

Save 85%vs weekly

ASO Studio Connect Pro

$39.99per year

3-day free trial.

  • Every app you ship
  • Live Activities and widgets
  • Clean daily metrics, by country
  • RevenueCat pings and MRR
  • Keyword ranks and top charts
  • Rank moves and rival alerts
  • App Year Wrapped
  • Every share card style
Coming soon to theApp Store

Questions

Good to know.

Is it free?

Following one app is free, always: every version and its timeline, App Review pushes, live review times, share cards, your Track Record and five ASO tools for your listing. Pro adds every app you ship, Live Activities and widgets, daily metrics, RevenueCat pings, keyword ranks and alerts, and App Year Wrapped, from $4.99 for a launch week or $39.99 a year with a 3-day free trial.

I already pay for ASO Studio. Do I pay again?

No. Every ASO Studio subscription includes ASO Studio Connect Pro. Sign in with the same Apple account on your iPhone and Pro is on.

Is there an iPad app?

Yes. ASO Studio Connect is a native iPad app too. Sign in with the same Apple account and your apps, your history and Pro are on both.

Where does my App Store Connect key live?

On your iPhone, in the Keychain. ASO Studio Connect reads your apps with it directly from Apple, and the key never reaches our server.

How are the live App Review times measured?

Every connected account reports when its versions change status, anonymously. Only the timings are pooled: never app names, never metrics, never anything that identifies an account. The same numbers are public at asostudio.app/tools/review-times.

What happens when my app is rejected?

The card turns red, tells you which kind of rejection it is, and shows how long resubmissions are taking today. Paste Apple's message, or share it from Mail, and ASO Studio Connect reads the guideline and explains it in plain English, with what usually fixes it.

Ship it. Then post it.

Coming soon to theApp Store